![]() ![]() “We want to become a household name that is as ubiquitous as Heinz ketchup. “I reached a level where I was holding myself back,” Gao explains. Fly By Jing’s lineup, which also includes a dumpling sauce and a dry Mala spice mix, will start selling at Target, Whole Foods, Sprouts, Thrive Market and Fresh Direct. The capital will help Fly By Jing expand its product assortment beyond the pantry aisle, as well as prepare for a big rollout in grocery stores this fall. morphism (changing malware code on the fly), Obfuscation. Prelude, a minority investor in Fly By Jing, usually writes checks between $10 million and $40 million, and has previously backed chickpea-based brand Banza and skincare line Summer Fridays. advantage, Moving Target Defense (MTD) continuously shifts the configuration of the underlying. Prelude Growth Partners, a New York City based private equity firm led by two women, came in to invest. “How do we create more space for diversity is the food industry?”Īll the rapid expansion means bigger manufacturing orders and growing the team from just Gao to 10, which doesn’t come cheap. I founded Fly By Jing in 2019, inspired by the amazing flavors of my. “I wanted to shine a light on this 5,000-year heritage,” Gao recalled during a live interview on Forbes’ Instagram account Thursday. FLYBYJING Sichuan Chili Crisp, Gourmet Spicy Tingly Crunchy Hot Savory All-Natural. Its signature product, which is filled with high-quality chilis sourced from from Gao’s native Chengdu, became the top-selling hot sauce on Amazon within six months of its launch on the online marketplace, which means it was outselling conglomerate-backed mega-brands including Cholula, Tabasco, and Frank’s RedHot. 35.00 When purchased online Lunar New Year 2pk Fortune Pouch 6 6.00 When purchased online Lunar New Year 5ct Plastic Ornament Pack 9 5.00 When purchased online 20ct Paper Year of the Rabbit and Cat Snack Plates 12 5. The former Kickstarter brand ended 2020 up more than 1,000%, and has continued to make big waves. ![]() But Gao and her Fly By Jing came out stronger for it. That realization came smack in the middle of 2020, as Gao was dealing with a mounting waitlist topped by co-manufacturing issues over in her native Chengdu. Fly By Jing, founded by Chef Jing Gao, is a digital first, modern Chinese food brand offering premium, flavor-charged sauces (including its cult spicy, savory and crunchy Sichuan Chili Crisp hot sauce), spice mixes, dumplings and other products made from authentic recipes and high quality ingredients. While navigating viral growth in 2020, running the condiment startup took her on a personal journey as well - one that led to her reclaiming her birth name of Jing, after having moved around growing up and going by Anglicized version, Jenny, for most of her life. Join the club today and unlock fire savings. From now thru 7/10, we are extending 50 off clearance on select items to our Tastemaker members only. But she didn’t plan for it to transform into a vehicle to reconnect with her own identity. Fly by Jing Members Only Recipes Login TASTEMAKER EXCLUSIVE It’s not too late to shop one of our biggest sales of the year. When Sichuan chili crisp brand Fly By Jing started in 2018, its founder set out to expand the idea of how complex and artful Chinese food is. ![]()
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